When online dating apps like Tinder and Grindr gained popularity, one group was left out of the right-swiping revolution: Queer women.
LGBTQ-identifying girls had the option in most dating services to check the “woman looking for women” box, but the experience of traditional dating platforms didn’t always translate. Known as one of the most popular lesbian dating apps on the market, with over 2 million users in 55 countries, according to the company, HER offers a unique way for queer women to meet each other online.
Exton: Four years ago, the online dating industry was very different.
At the time, I was looking at all these companies and thinking about what was happening in the straight world for dating.
Your perfect match is out there, but you won't find her until you download and start using the Lesly app.
Unlike other sites, the platform offers a multitude of sexual and gender identities, all of which are displayed on a user’s profile.
It also allows users to report profiles that are made by straight men or straight couples looking for a threesome, two common occurrences on apps not specific to queer people.
The way people see sexuality has changed a lot in the past four years — the idea of having a few defined sexualities doesn’t exist any more. We realized that we couldn’t be so specific with sexuality and even more so gender identity.
Understanding all of this, we released HER at the end of February 2015.